A Newbie’s Guide to Investing in Korean Stocks (Part II)

So, you’ve got your account. What do you do now? Well, if you’re new to this game, the best thing to do right away is… nothing. There are people who buy a lunch set (런치세트 – there’s some nice Korean vocab for you) of something they don’t particularly like in order to save a couple thousand won, but will happily throw all their money into some crazy stock
recommended by a friend. Don’t be one of them.

The best thing for a beginner to do is, figure out how much you can afford to lose, or at least, how much you could tolerate losing without swearing continuously, crying your eyes out, or seeking revenge on inanimate objects.

The best thing for a beginner to do is, figure out how much you can afford to lose, or at least, how much you could tolerate losing without swearing continuously, crying your eyes out, or seeking revenge on inanimate objects. Take that amount, and put it in your investment account. Don’t get ready to blow it all at once though.

The next thing to is, go to the English language pages of the main Korean securities firms: Samsung, Daewoo, Meritz, and so on; many of them have reports, in English, about Korean stocks and sectors. Get hold of a report on a particular industry. Read through a few of them, and get to know what’s going on in a particular industry you like the look of. Then take a look at this. This is the list of reports they have on individual companies. Let’s say you’ve read about the shipbuilding sector, so now you can take a closer look at, say, Hyundai Mipo Joseon (현대미포조선), one of the industry’s best practitioners.

However, there’s something a bit fishy about these reports: can you tell what it is?

Note: This is the second installment of a five-part series. Continue onto Part III or read Part I

Daniel Tudor

About Daniel Tudor

Daniel Tudor is the Korea correspondent for The Economist. His book, ‘Korea: The Impossible Country,’ will be published by Tuttle in spring 2011. He often uses obscure British expressions which you can look up here. Find out more at daniel-tudor.com

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